aVinci Photo DVDs Climb Aboard the Polar Express Christmas
Groundbreaking, Fully Licensed Slideshow DVD Movie Allows Viewers To Showcase
Personal Photos In Scenes From The Hit Holiday Movie, The Polar Express
Available Through Major Retailers and at www.avincistudio.com
Draper, Utah, December 8, 2008– aVinci Media Corporation (“aVinci�, AVMC.PK,
www.avincimedia.com), a company simplifying the way life’s events and memories are
created, shared, and preserved, has introduced a new personal movie slideshow theme,
The Polar Express Christmas, a Photo DVD movie product featuring scenes and music
from the popular film from Warner Bros. Pictures and Shangri-La Entertainment based
on the beloved Caldecott Medal children’s book by Chris Van Allsburg.
“Licensing The Polar Express is a first-ever major Hollywood deal for personal DVD
movies� said Terry Dickson, aVinci’s vice president of marketing. “Now, for the first
time, consumers can place family photos within scenes from a major Hollywood motion
picture. Imagine the excitement and sense of magic children will feel when they pop in a
personalized DVD to watch their favorite Christmas classic movie, and see themselves on
the big screen!�
aVinci entered into an agreement with Warner Bros. Consumer Products earlier this year
to license scenes, artwork, and music from The Polar Express movie. aVinci’s Photo
DVD product allows customers to showcase personal photos in the context of the beloved
holiday classic. Also offered is a matching suite of The Polar Express Christmas photo
products, including Photo DVDs, photo books, and posters, and is available through
leading retailers including: Walmart Photo Centers (at Photo center kiosks); Walgreens
(in prepaid Photo DVD kits); HP online www.hp.com/create; and at
www.avincistudio.com.
"My kids were amazed and captivated when they saw their photos along side The Polar
Express characters," said aVinci customer Kim Chenoweth. "They thought they were real
movie stars. What a priceless way to preserve our holiday memories."
The personal photo movie production comes complete with licensed music from the The
Polar Express soundtrack with 40 personal photos appearing in several scenes from The
Polar Express movie. The finished production comes with a personalized DVD case and
label featuring a customer’s photo.
About aVinci Media Corporation
Each year, more than 300 billion images are captured with digital cameras and phones.
Less than 10% of those images are monetized through prints and personalized photo
products. aVinci Media Corporation develops easy-to-use consumer multi-media
authoring software to create compelling digital image lifestyle products that include
personal movies, photo books, personalized posters, DVD archives and other innovative
products. The company developed the aVinci Experience product line to simplify and
automate the process of creating professional-quality, multi-media products using
professionally designed themed templates to showcase personal photos and videos.
aVinci products are available through industry leading retailers and partners such as
Walmart, Costco, Walgreens, Meijer, HP, and Fujicolor.
Safe Harbor Statement
This press release contains forward-looking statements. Such forward-looking statements
are subject to a number of risks, assumptions and uncertainties that could cause the
Company's actual results to differ materially from those projected in such forwardlooking
statements.
The Investor Relations Group
Erika Moran/Tom Caden/Mike Graff
Public Relations
Mike Graff
212-825-3210
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